Tuesday, January 22, 2013

Project 1: Visual Pair Project



Description - Part 1/ Contrast and Juxtaposition:
Using your photographs and found magazine imagery (scanned), you will be creating unique visual "pairings". Parings should be based on formal relationships (between shape, color, value, texture, etc). Feel free to rotate, crop and/or scale your images during your discovery process.

Explore ways in which your found visual pairs begin to tell a specific story or narrative. Convert all images to black and white (adjust levels and contrast accordingly). Select 5 of your best visual "pairs" to layout on five 11x17 sheets of paper. Each visual pair must be consistent in size and proportion. Placement of image pairs on a single page spread should be symmetrical, however placement of images from spread to spread can be different.

Description - Part 2/ Crafting the Story:
Using InDesign or Illustrator, you must layout your five visual pairs into a 12 page booklet. Individual page size should be 8.5"x11" (portrait/vertical or landscape/horizontal in orientation). You have the option of using black & white or color images (or combination of both).

Page 1 (front cover) should include at least a title and your name.
Page 2-3 include your first visual "pair" (images should be consistent in size and symmetrically placed)
Page 4-5 include your second visual "pair" (images should be consistent in size and symmetrically placed)
Page 6-7 include your third visual "pair" (images should be consistent in size and symmetrically placed)
Page 8-9 include your fourth visual "pair" (images should be consistent in size and symmetrically placed)
Page 10-11 include your fifth visual "pair" (images should be consistent in size and symmetrically placed)
Page 12 (back cover) should be blank.

Photoshop should be used to improve the seamlessness of the pairings. Whether you feel it appropriate to create a seamless composite between each image pair and keep images separate, be sure address consistency issues in tone, color, proportion, and angle/perspective. 

Objectives:
+ Demonstrate technology best practices in regards to image preparation, modification and integration
+ Demonstrate the process of gathering, selecting, and implementing imagery in support of visual communication

Specifications:
+ Use Photoshop to prep and manipulate images (size, resolution, bw conversion, contrast improvements)
+ Use Illustrator or InDesign for layout of Visual Pair Booklet
+ Imagery should consist of your own photographs and/or found magazine scans (no images found online)

Deadlines:
 Phase 1: Print out of top 5 visual pairs on separate 11x17 paper due Monday Jan 28, 8:30am.
 Phase 2: Final print out of Visual Pair Booklet due Monday, Feb 4, 8:30am.

Grading criteria (10% course grade):
Communication—30% of project 1
Design Aesthetics—30% of project 1
Innovation—10% of project 1
Technical Skill—20% of project 1
Process—10% of project 1

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